Freeaire Refrigeration makes clean energy cooling solutions for commercial and industrial applications, including including super-efficient refrigerators and freezers that use cold, outside air for refrigeration.
Freeaire was ready to change its image from a clean tech startup to an established, dependable provider. The company had quite a story to tell:
- innovative, exciting products
- an established record of success
- happy customers across a variety of industries and applications
- exceptional environmental benefits
The challenge for Freeaire was to communicate the simple elegance of its products, its history of success, the soul of its brand, and the "wow" factor of its solutions, while making the technologcial story easy to grasp. At the same time, the new website had to quickly reassure visitors of Freeaire's expertise and effectiveness.
I partnered with Place Creative Company to lead Freeaire's staff through a "Brand Focus Workshop" to discover the essence of the brand and arrive at consensus around the direction of its brand platform.
While Place Creative redesigned Freeaire's website, I created entirely new copy, headlines, and a tagline for the website, as well as five new case studies.
CaroleGaudet.com 802.457.1944 carole DOT gaudet AT gmail.com