My client, Freeaire Refrigeration, had an established history of providing energy efficient cooling systems to commercial and industrial clients. Freeaire wanted to tell its success stories in a concise, attention-getting way. The company needed to highlight its products' technical features, yet at the same time, convey the ease and simplicity of integration. Visitors to Freeaire's website would have to quickly recognize their own situation in one of several case studies - and realize that Freeaire could deliver the perfect solution to their particular needs.
I interviewed key staff at six different Freeaire clients and gathered facts, quotes, and essential information that would most powerfully communicate Freeaire's story. I helped the company to weed through the mounds of available data, and pinpoint the best metrics to present the company's case.
CaroleGaudet.com 802.457.1944 carole DOT gaudet AT gmail.com