why good writing
is still your best marketing tool
These days, all communications and PR is opt-in. If your content doesn’t resonate with viewers/readers/listeners, you've lost them.
Brilliant, resonant marketing is about understanding how your audience sees the world, and quickly establishing credibility. It’s knowing what’s essential, and what’s unnecessary fluff.
It’s remembering that everyone who sees your message is a human being with a beating heart.
there's a time-honored method of communication
that's worked ever since we started spinning tales
around fires at night. it still works.
Storytelling – simple, emotional appeals to your audience’s imagination, intelligence and heart – still works, no matter what the medium.
A story has a hook, a dynamic arc, an authentic voice, and a payoff - like information, insight, or a way to make something easier.
A tweet or a headline can draw you into a story. A case study or white paper can tell it in full. And a story can be anything in between.
Resonant stories capture attention, forge relationships, build communities, and evangelize your product or message better than any hard sell or scattershot approach ever will.
I’m an environmental lawyer, energy/tech marketer and storyteller/word artist. I can put voice to your company's offerings, and words to the face your audience wants to see.
Let's tell your story.
CaroleGaudet.com 802.457.1944 carole DOT gaudet AT gmail.com